Corporate Blogging

Is your company offering a corporate weblog? If not than you should at least be planning for one! Jupiter Research finds that 34% of Corporations have a weblog and 35% plan to have one this year.

Addition: Jupiter did not publish anything how their numbers add up compared to other studies made. See JupiterResearch Passes Around The Kool-Aid from the Diva Marketing Blog to question the findings.

Miller Brewing started the Brewing Blog. They inform about the beer industrie. The blog is aimed for B-2-B so do not expect to get the newest miller consumer marketing insights there. I think this is a very clever way of corporate communication. What do you say?

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Microsoft TV in France first

IPTV is getting more and more attention these days! The news from Reuters shows that also the big players (here Deutsche Telekom owned Club Internet) are starting serious offerings.

Deutsche Telekom’s French Internet arm, Club Internet, will be the first in Europe to sell Microsoft’s software for TV and video on demand over Internet Protocol networks to consumers, the pair said on Friday.

More on CNet…

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How to approach VoIP

Lately nearly everybody tries to get into the VoIP arena. Some take the same route as Skype (like Yahoo, MS, Google etc.) and some try to find other ways to make VoIP happen.

Yahoo works together with at&t in the U.S. What i find let’s say interesting due to the fact that at&t has it’s service CallVantage. But they provide DSL together so they provide VoIP… I think. Basically they try to make call to traditional phone cheap. Having better prices than the at&t service. But the prices seem to change quickly in these days…

Next we have Lycos. They call it Lycos Phone and focus on calls and payed video content (?). The trick for them is that they work together globe7.com. Through this services you are able to watch advertising or participate somewhere and get free minutes voucher for it. What could virtually make your calls free then… But looking into all the ads all the time to save the 1-2 cents / min.? Decide yourself…
Great feature is that you get your own VoIP Number reachable from e.g. land line phones, a voice box and fax receiving once you have become a Gold Member.

Than we have a totally different approach to VoIP: Jajah. Like a combination of VoIP over the Internet and a land line phone. You simply type in your number and the number you do like to call. Jajah is then connecting the two and you simply pick up your own landline phone. The connection is established to the destination number and you have a cheap call AND use your existing phone. No headphone and mic needed! Nice!
And there is the recent attempt of Skype to get all of the market in making all calls free to any land line or mobile phone in the U.S. Beat this!

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The first open source movie: elephants dream

It is out! The first professional movie rendered with the open source 3D renderer Blender. You can download it here. It is also distributed as a Torrent. I have downloaded the 425 MB version in about 2 h. The HD version with 5.1 Surround Sound took a bit more than 4 h. The original servers have been overloaded by requests at that time….

All production files and the movie are free for the public and can be viewed, studied and reused.

The film is about 10 mins long and very cool to watch with super nice sound effects! I do strongly recommend watching it!

This shows that “the public” is now able to produce professional film 3D rendered movies without the big pocket full of money! Let us see more!! Spread the word.

You enjoyed it, too?!

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1st Radio Interview ever using VoIP on an Airplane

Do you still think that big equipment is needed to make a live radio interview? And let’s further add the fact that you are traveling on a plane from Europe to the U.S.?

Than have a look: Insert (WS_in_LH_456_3.jpg) and Insert (LH_Skype_2.jpg)

Wolf Siegert is claiming to be the first (again) this time doing a radio interview via VoIP while traveling on an air plane. You can read more of it on his page (in German) at DayByDay. Including the radio interviews.

If you still wander what the radio interviews are about: Wolf Siegert is on his way to the NAB Show 2006 in Las Vegas and talking about the change of technology (Availability of IP/Internet while traveling in trains and (now) planes) and his expectations of the show.

The connection is working this way:
Lufthansa has installed WiFi (W-Lan) on their planes. So the connection from the Laptop is established using WiFi available for everyone on the plane. The signal is than transmitted via satellite to the ground being “normal” Internet communication than…

Let me know what stunts you have done while up in the air and what you think this can enable!

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Jupiter: DVR Ad Skipping Threatens $8B in Advertising

A recent article on MarketingVOX shows that traditional TV really has to think about marketing revenues. DVR are used to skip the commercials. Find the full article here.

We will see if the Ad-Supported Internet-Channels of CBS (launched today) and Upfront will help to boost revenues again…
Find more in the Article on Broadcasting & Cable.

Which way to go to find new sources of revenue?

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