US Blogosphere = Big Business

The blogosphere in the USs is growing into “big biz” says eMarketer in its recent article called: Who doesn’t read a blog now and then?

US Bloggers 2007 - 2012

So, we would have 16% of the internet users in the US “producing” content! A really significant number which needs to be reflected even more in marketing campaigns in 2012 than what we see today.

Let’s look at the numbers on the “consuming” side of the blogospere:

US Blog Readers 2007 - 2012

We’ll reach 70% of “blog readers” of all Internet users in the US. This underlines the important role blogs will inhabit by 2012 and how important it is for brands to “play nice” with the still young “communication channel”.

Next: What money will be spent on advertising on the pages of blogs in the US 2007-2012?

US Blogs Ad Spending 2007 - 2012

From the eMarketer article:

“A big factor driving the increases is the niche orientation of the blogosphere,” says Mr. Verna. 

“Once a haven for techies to communicate with each other in their own lingo, blogs have long since shed this mantle and tapped into the zeitgeist of American culture,” says Paul Verna, eMarketer senior analyst and author of the new report, The Blogosphere: A Mass Movement from Grass Roots. “There are blogs for virtually everything under the sun, from celebrity gossip to political commentary to the most mundane personal minutiae.”

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