Looks like we might need to watch through more ads Online, too. Online viewing moving close to the “TV model”?
MarketingVOX: ABC to Pump More Ads into Online Commercial Breaks
Starting this week, ABC will insert multiple commercials into ad breaks within shows streamed online. Each break typically serves one :15 or :30 commercial.
Because the medium is new, the standard for streaming TV shows is one spot per break. Some sites, like Hulu, give users the option of watching a single two-minute trailer at the beginning of a show, in exchange for an otherwise uninterrupted experience.