Utilizing a corporate blog for company communication

More and more companies are using corporate blogs as part of their (marketing) communication.
But a blog should be a way to open up to your customers. Another example is the new corporate blog of Dell like Micropersuation writes:

Dell Starts Corporate Blog, But Fails to Address Critical Issues
More importantly, Dell really failed to get the blog going the way that they could have. This was a golden opportunity for the company. They could use the blog to engage the community in a genuine conversation on the critical issues that have dogged them for years now as well as the good things they are doing.

Is your company using or planning to use a corporate blog? What are your experiences with corporate blogs?

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