Instant Messaging: Global Market Share – July 2008


There are a lot IM networks/services out there and almost every country has a favorite one (almost like social networks/community) which has the highest penetration.

The folks at EQO used their IM network to investigate on the use of IM services by country, check out Global Instant Messaging Market Share – Open Data:

It seems almost unfathomable that there can be networks with active accounts numbering in the 100 MMs to billions and total accounts certainly in the billions for which there is no detailed public market share data.

Based on EQO’s IM interconnect capability we’ve been able to take a look inside the major IM networks to see the competitive landscape and broken down the stats by country – and like any good disruptive player we thought the data should be public.

Some results from the report: AIM: USA (36% market share); GTalk: India (35%), Japan (26%) and South Africa (26%); Yahoo!IM is faved by India, Indonesia and Saudi Arabia (>50%-70%);  ICQ is strong in Germany (44%) and Russia (56%).

Very, very interesting data if you need to do some research on IM services and worldwide usage. You will miss some networks in this report though, e.g. they don’t connect to Skype – so no numbers about this service.

Do you have further insights and information about the IM market? Let us know in the comments!

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Twitter: Do you have a Twitter counter on your website?

Everybody knows the famous counter from feedburner.com to show (off) how many people are (approximately) reading your blog. Based on the idea of counter and stats is a new tool called “twittercounter”, doing the same kind of counter for the advanced micro-blogger, or twitterer. The service is providing not only an embeddable counter for your homepage, but also some stats. Here are their current stats, about their own account on twitter.com:

We now track 277,753 unique Twitter accounts.

Yesterday we generated 284,821 counters.

In total we generated 16,524,230 counters since we started tracking.

And below you’ll see the counter preview (several display options exist) of the embadable counter for your webpage or maybe your Online community page:

And a little history of their followers of the last time:

Are you already the proude owner of a Twitter counter for your homepage? I am working on mine, mostly I still need 100000 of people following me to make it worth displaying on my site:)

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eMarketer: E-Comerce Sales in Europe

Came across a chart from eMarketer about the distribution of e-commerce in Europe mentioned in the article: The UK Internet Boom:

E-Commerce Sales Distribution Europe 2006-2011

This is a very interesting find. I would not expect the UK to be this far ahead in Internet sales. Also if you take the size of e.g. UK vs Germany into consideration. To underline their numbers eMarketer says in the article mentioned above:

“A long tradition of catalog and mail-order shopping has contributed to the practice of online buying in the UK,” says Ms. von Abrams.

Is this why so many companies from the US pick the UK as their first “destination” in Europe (besides the language, of course…)? Or is it the other way round, that UK is “exposed” to have more Online shopping choices due to the fact, that there is no language barrier which stops them from ordering on US Internet e-commerce sites?

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