Is your company offering a corporate weblog? If not than you should at least be planning for one! Jupiter Research finds that 34% of Corporations have a weblog and 35% plan to have one this year.
Addition: Jupiter did not publish anything how their numbers add up compared to other studies made. See JupiterResearch Passes Around The Kool-Aid from the Diva Marketing Blog to question the findings.
Miller Brewing started the Brewing Blog. They inform about the beer industrie. The blog is aimed for B-2-B so do not expect to get the newest miller consumer marketing insights there. I think this is a very clever way of corporate communication. What do you say?
