Data portability is a topic which is becoming more and more important, prominent example is OpenSocial from Google. OpenSocial allows you to build apps/widgets for many big social networks out there, based on one API (OpenSocial). This helps the developer of an app to make it available for all supported platforms without the need to re-write it for every social network/online community out there.

A different approach is the one from Gnip. They want to act as a data stream coverter, providing you with data from many services in the format most appropriate for your app. Below you find the services offered by them (or what they will offer soon):

This is an basic overview of their service (from Gnip’s site):

They support many well known services, in which data streams you can hook into as an application developer, among them are e.g. MyBlogLog, Flickr, Identi.ca, Twitter, etc.

Chem them out at gnipcentral. Do you have some experience with this service or are you thinking about using it? Let us know and leave a comment.

Amazon.com has opened up the second round of the beta phase for its unbox instand video streaming service called “watch now”. The unbox service enables you to rent and buy movies and TV shows from amazon through a download to your PC without the need to get the DVD shipped to you, or going to a DVD rental store. The amazon-unbox watch now feature is an additional way from amazon-unbox to make the service more attractive, allowing you to start watching instantly (the video gets streamed to your computer). You will need at least a 0.5Mbps DSL (down stream) connection to be able to use the service.

As of this morning they are still alowing new sign ups, but space is limited. Just go to the Amazon.com unbox page and on the upper, right hand side you’ll find the link (picture to the left) to sign up for the test.

I’ll be testing the service and will post an update on my findings.I am very curious to see how it will work on PC AND (!) Mac, as it was PC, Tivo, Xbox only before. You need the latest Flash version (v9) for your computer to be able to use the new watch now feature. The good news is that you also be able to continue to download movies (e.g. after buying them, not only renting them for a day…) and store them locally on your harddrive (this remains a PC & Tivo only feature).

Check out the new amazon unbox service and watch now!

Have you been using the Amazon unbox service before, in the incarnation of a video download service?

I have been missing out on this completely, so for everyone who is in the same boat, check out http://drhorrible.com:

Aspiring super-villain Dr. Horrible (Neil Patrick Harris) wants to join the Evil League of Evil and win the girl of his dreams, but his nemesis, Captain Hammer (Nathan Fillion), stops him at every turn in this three-part musical.

I have also embedded the full episode below (it might be geo-restricted, and for US IPs only):


Everybody knows the famous counter from feedburner.com to show (off) how many people are (approximately) reading your blog. Based on the idea of counter and stats is a new tool called “twittercounter”, doing the same kind of counter for the adavnced micro-blogger, or twitterer. The service is providing not only an emabdable counter for your homepage, but also some stats. Here are their current stats, about their own account on twitter.com:

We now track 277,753 unique Twitter accounts.

Yesterday we generated 284,821 counters.

In total we generated 16,524,230 counters since we started tracking.

And below you’ll see the counter preview (several display options exist) of the embadable counter for your webpage or maybe your Online community page:

And a little history of their followers of the last time:

Are you already the proude owner of a Twitter counter for your homepage? I am working on mine, mostly I still need 100000 of people following me to make it worth displaying on my site:)

Dev Process, from Chet Haase's Blog

A friend just pointed me to this older blog post by Chet Haase (his blog), titled Crystal Methodology. He is describing different methodologies of how to develop software and has some interesting twists added to every single one.

One example excerpt:

Scum

In the Scrum development model, the focus is on short iterations and constant communication. The Scum model, however, focuses on the individual. In particular, each engineer works completely on his or her own, producing code at an alarming rate. Changes are integrated and merged willy-nilly, causing untold breakage due to the complete lack of communication. At each fault, the offending code, putback, and engineer are indentified as scum and are tossed out of the project (this step is called “Hack-n-rack”). The resulting code and team are thereby better over time, having weaned out the weak members through natural selection. As it’s inventor, Dr. Feen Bookle, PhD, Mrs, QED, JRE, said at its unveiling at the Conference On Terribly Important Academic Philosophies and Theories on Software Process Methodology Discoveries (CTEAPTSPMD), “Scum will always float to the top. Skim it off and you’ve got just the juicy bits left. Plus the bottom-feeders.”

If you spent hours, days, week or years in the field of software development, so basically spent your life with developing software, you will really enjoy this read!

 Are you a startup in the Online advertising business? The econnomy is in a very shaky state and many companies think about their future.

This is what the Google Trends graph looks like for the search term “recession”:

Google Trends: term “recession” in searches and news.

I found a great article on “Futuristic Play by Andrew Chen” called Online advertising during a recession: 5 key trends for ad-based startups

Ultimately, the dynamics here are complex and uncertain, but here some of the key trends worth watching if you’re an advertising-based startup:

1. Accelerating movement of offline to online ad spend
2. Brand areas weak, direct response will be less affected
3. Weak areas to watch: Video, social networks, communication, etc.
4. Rise of direct-to-consumer revenues?
5. Timing is everything

A very interesting read, lots of good facts and links to other articles in there. Another good source with tips and advices is the article on folio called Selling Advertising in a Recession - How to convince marketers now is a good time to buy.

There could be a recession coming—or not—but some advertisers are behaving as if one has already started. Responding to media buyers looking to cut ad budgets has become a priority.

Let me know what your strategy is and if you have other great articles covering this topic.

Jusr saw this over on GigaOM and I have to say I really love this great post titled:  Real World of Warcraft: Is Offline Part of the Plan?

A real-world MMO has one more advantage: Revenues. The opportunities for sponsorship, or for driving players to real-world locations to make real-world purchases, make Blizzard’s current revenues look tiny by comparison.

I think the Offline world is often overlooked when it comes to Online worlds and social media sites and the fact that it is very impotant to link the On- and Offline worlds together, let them interact.

Some of this is certainly happening with e.g. Facebook, Google, Yahoo! [... you name it] dev events, but why not for “everyone”, the normal user?

 A very interesting post from Darren Herman (his blog: DarrenHerman.com) over at AdAge.com: How to Plan Media in a Non-Linear World :

We live in a non-linear world but are taught linear business processes. Yikes. We’re doomed. Grab the Starburst and let’s head down to the cellar to hide.

It’s 2008. Wake up. Drink some Patron and lets start thinking rational: How do we harness our non-linear world?

New digital brief given to [insert agency name] by a client.
“Can someone put together a ComScore run?”
RFP the top 25 on the list
Media planning time …
 [...]
Linear thinking would lead us to pick the same process over time and usually select the top sites on the list and work with them. Non-linear forces us to work harder and sometimes, chaotic, but allows us to participate in a non-linear world much better. With this said, we need to start developing the tools, processes and technologies to harness our knowledge in a non-linear world. I haven’t seen many tools that do this, but I’m certainly willing to listen.

Darren is asking for input on new ways and tools/technologies to support and tap into the new possibilities which arise in this very fragmented Online world.I think the “chaotic element” is what makes this question really challenging. How do you account = plan for this?

Are you gunning for the big properties or what is your process to target your audience?

The blogosphere in the USs is growing into “big biz” says eMarketer in its recent article called: Who doesn’t read a blog now and then?

So, we would have 16% of the internet users in the US “producing” content! A really significant number which needs to be reflected even more in marketing campaigns in 2012 than what we see today.

Let’s look at the numbers on the “consuming” side of the blogospere:

We’ll reach 70% of “blog readers” of all Internet users in the US. This underlines the important role blogs will inhabit by 2012 and how important it is for brands to “play nice” with the still young “communication channel”.

Next: What money will be spent on advertising on the pages of blogs in the US 2007-2012?

From the eMarketer article:

“A big factor driving the increases is the niche orientation of the blogosphere,” says Mr. Verna. 

“Once a haven for techies to communicate with each other in their own lingo, blogs have long since shed this mantle and tapped into the zeitgeist of American culture,” says Paul Verna, eMarketer senior analyst and author of the new report, The Blogosphere: A Mass Movement from Grass Roots. “There are blogs for virtually everything under the sun, from celebrity gossip to political commentary to the most mundane personal minutiae.”

Are you writing your own blog or contribute to one?

 UH!

Techcrunch says:

Friend Connect is a new data portability initiative for spreading social connections around the web. It’s the third of such announcements to be made in less than a week; MySpace Data Availability and Facebook Connect are the other two.

To find out more check out the live coverage over at techcrunch. You’ll find a live videostream broadcasting from the event.

Update: Techcrunch shows now the recorded stream from the event.

A blog post by Forrester’s Charlene Li fits quiet well to this announcement from Google. She writes on her blog:

The future of social networks: Social networks will be like air

“I thought about my grade-school kids, who in 10 years will be in the midst of social network engagement. I believe they (and we) will look back to 2008 and think it archaic and quaint that we had to go to a destination like Facebook or LinkedIn to ‘be social.’

This gets interesting now