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	<title>Marco&#039;s BlogMedia</title>
	<atom:link href="http://marcosblog.com/category/media/feed/" rel="self" type="application/rss+xml" />
	<link>http://marcosblog.com</link>
	<description>My thoughts about Wordpress, Startups, the Internet and techie stuff I personally like.</description>
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		<title>Error 999: Using Feedburner RSS Feeds for your Yahoo Pipes</title>
		<link>http://marcosblog.com/2009/02/01/feedburner-yahoo-pipes-rss-error-999/</link>
		<comments>http://marcosblog.com/2009/02/01/feedburner-yahoo-pipes-rss-error-999/#comments</comments>
		<pubDate>Mon, 02 Feb 2009 01:16:35 +0000</pubDate>
		<dc:creator>marco</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[Web Tools]]></category>
		<category><![CDATA[programming]]></category>
		<category><![CDATA[error]]></category>
		<category><![CDATA[feedburner]]></category>
		<category><![CDATA[pipes]]></category>
		<category><![CDATA[rss]]></category>
		<category><![CDATA[Yahoo!]]></category>

		<guid isPermaLink="false">http://marcosblog.com/?p=275</guid>
		<description><![CDATA[I have a couple of RSS feeds which are a mashup of multiple RSS feeds using Yahoo Pipes, and to be able to track their usage I utilize Feedburner. But lately all of these Feedburner feeds were not updating.  Feedburner returned “Error getting URL: 999 &#8211; Unknown” with HTTP Error code 502, though the Yahoo! [...]]]></description>
			<content:encoded><![CDATA[<p>I have a couple of RSS feeds which are a <strong>mashup of multiple RSS feeds</strong> using <a href="http://pipes.yahoo.com/">Yahoo Pipes</a>, and to be able to track their usage I utilize <a href="http://feedburner.com/">Feedburner</a>. But lately all of these Feedburner feeds were not updating.  Feedburner returned “<strong>Error getting URL: 999 &#8211; Unknown</strong>” with HTTP Error code 502, though the Yahoo! pipes source feed was valid RSS (even using the recommended services listed over on the pages of feedburner).</p>
<p><img class="alignnone size-medium wp-image-276" src="http://marcosblog.com/files/2009/02/feedburner-999error.gif" alt="" width="536" height="58" /></p>
<p>This happened after the migration of Feedburner accounts to Google accounts and the recent redirects to feeds2.feedburner.com urls.</p>
<p>All attempts <strong>troubleshooting feedburner</strong> failed (incl. to resync the feed). In case you recently created a Feedburner feed which sources Yahoo Pipes -&gt; check if it is working.</p>
<p><strong>Update:</strong> DON&#8217;T <a href="http://feedburnerstatus.blogspot.com/2009/01/use-yahoo-pipes-hold-off-on-moving-your.html">move</a> your Feedburner feeds to Google accounts if the original source is Yahoo Pipes:</p>
<blockquote><p><em>If you use Yahoo! Pipes as the &#8220;Original Feed,&#8221; or content source, for one or more FeedBurner feeds, and you haven&#8217;t already moved over to a Google Account, please postpone moving it (for now).</em></p>
<p><em>We are working directly with Yahoo! to restore Google-hosted feeds&#8217; access to Pipes as soon as possible, but until this fix is in place, FeedBurner feeds with Pipes sources moved to Google will stop working properly.</em></p></blockquote>
<p><strong>Update 2: </strong>As of today (Feb. 1, 2009 &#8211; Sun.) the feeds seem to have re-started to work as normal. No post/news yet on the official Feedburner Blog.</p>
]]></content:encoded>
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		<item>
		<title>Open Source Film Making: Star Wreck Studios &#8211; Wreck-a-Movie &#8211; Sauna &amp; Iron Sky</title>
		<link>http://marcosblog.com/2008/08/30/open-source-film-making_star-wreck-studio_wreck-a-movie_sauna_iron-sky/</link>
		<comments>http://marcosblog.com/2008/08/30/open-source-film-making_star-wreck-studio_wreck-a-movie_sauna_iron-sky/#comments</comments>
		<pubDate>Sun, 31 Aug 2008 00:02:27 +0000</pubDate>
		<dc:creator>marco</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Open Source]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[collaborative film making]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[film]]></category>

		<guid isPermaLink="false">http://marcosblog.com/?p=247</guid>
		<description><![CDATA[Great post over on Venture Beat about a collaborative film making project using a community to help making a full feature movie without the big budget available in Hollywood, called Star Wreck Studios builds permanent community for collaborative movie making:


If you’ve heard of the movie Star Wreck, then you’re already familiar with Star Wreck Studio’s operating [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://marcosblog.com/files/2008/08/wreck-a-movie.jpg"><img class="alignnone size-medium wp-image-249" style="margin: 5px 8px" src="http://marcosblog.com/files/2008/08/wreck-a-movie-300x46.jpg" alt="" width="300" height="46" align="left" /></a>Great post over on Venture Beat about a collaborative film making project using a community to help making a full feature movie without the big budget available in Hollywood, called <a title="community for collabrorative film making" href="http://venturebeat.com/2008/08/18/star-wreck-studios-builds-permanent-community-for-collaborative-movie-making/" target="_blank">Star Wreck Studios builds permanent community for collaborative movie making:</a></p>
<p><img class="alignnone size-full wp-image-248" style="margin: 5px 8px" src="http://marcosblog.com/files/2008/08/sauna_kv_poster_eng_web.jpg" alt="" width="268" height="381" align="left" /></p>
<blockquote>
<p style="padding-left: 30px"><em>If you’ve heard of the movie <em>Star Wreck</em>, then you’re already familiar with Star Wreck Studio’s operating procedure: Take a community of thousands of online movie-making buffs, and have them collaborate on a feature-length film. </em></p>
<p><em>Star Wreck, a $20,000 film, is said to be <a id="r9-4" title="he most popular feature film in the Internet" href="http://www.ironsky.net/site/?p=15">the most popular internet-created feature film</a> of all time, with eight million downloads all around the world. At first the film was distributed free online, and eventually it was distributed by <a id="gk4-" title="Universal Pictures" href="http://www.universalpictures.com/">Universal Pictures</a> as a premium DVD.</em></p>
<p style="padding-left: 30px"><em>But the folks behind Star Wreck — Star Wreck Studios, based in Tampere, Finland — want to be more than just a one-hit wonder. They’ve now built up a permanent community site for their movie-making collaborators. The community’s called<a href="http://www.wreckamovie.com/"> Wreck-a-Movie</a>, and it’s already hard at work on two new film projects: A science fiction comedy about Nazis on the moon, <a id="w4ef" title="IronSky" href="http://www.ironsky.net/site/">Iron Sky</a><a id="n9ky" title="IronSky" href="http://youtube.com/watch?v=4KEueJnsu80&amp;feature=related">,</a> and a horror film called <a title="Sauna" href="http://www.wreckamovie.com/productions/show/sauna">Sauna</a>. On Wreck-a-Movie anybody interested in film can join the community and make plot and music proposals and comment on scenes.</em></p>
</blockquote>
<p>This is the preview of the <a title="Star Wreck" href="http://www.starwreck.com/" target="_blank">Star Wreck movie</a> &#8211; Imperial Edition:</p>
<p><code>
<object	type="application/x-shockwave-flash"
			data="http://flash.revver.com/player/1.0/player.swf?mediaId=126281"
			width="500"
			height="400">
	<param name="movie" value="http://flash.revver.com/player/1.0/player.swf?mediaId=126281" />
	<param name=wmode" value="transparent" />
</object></code></p>
<p>And the venture beat post goes on with:</p>
<blockquote>
<p style="padding-left: 30px"><em>Star Wreck Studios compares its film projects to social networking and internet copyright-modifying movements such as <a id="t7430" title="Creative Commons." href="http://creativecommons.org/">Creative Commons. </a>The intent is to create productions that are “clean” from a copy right perspective. That’s why the crew behind Wreck-a-Movie considers Creative Commons (CC) licensing to be very important, and Star Wreck Studios has <a href="http://en.wikipedia.org/wiki/John_Buckman">John Buckman</a>, one of the thought leaders on the use of CC in business, as chairman of the board.</em></p>
<p style="padding-left: 30px"><em>Star Wreck Studios isn’t just about collaborative movie <em>making</em>, it’s also about collaborative movie <em>viewing</em>. It expects to use mobile technology, not only to view the content, but to create interactive experiences for its audience. For example, if you’re watching a horror flick, as a part of the plot, your phone rings, and when you answer, the person on the other end of the line is the main character of the movie.<br />
“Because of the connected nature of mobile phones there are a lot of opportunities to do things like that. AppleTV, PlayStation 3 and mobile phones are all connected,” says Peter Vesterbacka, a cofounder and board member. He is also a cofounder of the global networking event <a id="hrrq" title="Mobile Monday" href="http://www.mobilemonday.net/">Mobile Monday</a> and a serial entrepreneur.</em></p></blockquote>
<p>Check out the project and films realized using collaborative film making and online community efforts to drive the production of films.</p>
]]></content:encoded>
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		<item>
		<title>Amazon.com unbox &#8211; watch now: Instant video streaming is coming to PC and Mac</title>
		<link>http://marcosblog.com/2008/08/15/amazon-unbox-watch-now-instant-video-streaming-is-coming-to-pc-and-mac/</link>
		<comments>http://marcosblog.com/2008/08/15/amazon-unbox-watch-now-instant-video-streaming-is-coming-to-pc-and-mac/#comments</comments>
		<pubDate>Fri, 15 Aug 2008 17:07:39 +0000</pubDate>
		<dc:creator>marco</dc:creator>
				<category><![CDATA[MacOS]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[iTV]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[amazon]]></category>
		<category><![CDATA[beta]]></category>
		<category><![CDATA[instant watching]]></category>
		<category><![CDATA[IPTV]]></category>
		<category><![CDATA[streaming]]></category>
		<category><![CDATA[unbox]]></category>
		<category><![CDATA[watch now]]></category>

		<guid isPermaLink="false">http://marcosblog.com/?p=173</guid>
		<description><![CDATA[Amazon.com has opened up the second round of the beta phase for its unbox instand video streaming service called &#8220;watch now&#8221;. The unbox service enables you to rent and buy movies and TV shows from amazon through a download to your PC without the need to get the DVD shipped to you, or going to [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.amazon.com/b?%5Fencoding=UTF8&amp;site-redirect=&amp;node=16261631&amp;tag=marcosbayview-20&amp;linkCode=ur2&amp;camp=1789&amp;creative=9325"><img class="size-full wp-image-174 alignleft" style="border: 1px solid black;margin: 5px 10px" align="left" src="http://marcosblog.com/files/2008/08/amazon_watch-now.png" alt="watch now" width="165" height="122" /></a>Amazon.com has opened up the second round of the beta phase for its unbox instand video streaming service called &#8220;watch now&#8221;. The unbox service enables you to rent and buy movies and TV shows from amazon through a download to your PC without the need to get the DVD shipped to you, or going to a DVD rental store. The amazon-unbox watch now feature is an additional way from amazon-unbox to make the service more attractive, allowing you to start watching instantly (the video gets streamed to your computer). You will need at least a 0.5Mbps DSL (down stream) connection to be able to use the service.</p>
<p>As of this morning they are still alowing new sign ups, but space is limited. Just go to the Amazon.com unbox page and on the upper, right hand side you&#8217;ll find the link (picture to the left) to sign up for the test.</p>
<p>I&#8217;ll be testing the service and will post an update on my findings.I am very curious to see how it will work on PC AND (!) Mac, as it was PC, Tivo, Xbox only before. You need the latest Flash version (v9) for your computer to be able to use the new watch now feature. The good news is that you also be able to continue to download movies (e.g. after buying them, not only renting them for a day&#8230;) and store them locally on your harddrive (this remains a PC &amp; Tivo only feature).<a href="http://www.amazon.com/b?%5Fencoding=UTF8&amp;site-redirect=&amp;node=16261631&amp;tag=marcosbayview-20&amp;linkCode=ur2&amp;camp=1789&amp;creative=9325"><img class="size-full wp-image-185 alignright" style="margin: 5px 5px" src="http://marcosblog.com/files/2008/08/amazon-watchnow-button.png" alt="" width="78" height="77" align="right" /></a></p>
<p>Check out the new amazon unbox service and <a href="http://www.amazon.com/b?%5Fencoding=UTF8&amp;site-redirect=&amp;node=16261631&amp;tag=marcosbayview-20&amp;linkCode=ur2&amp;camp=1789&amp;creative=9325">watch now</a><img style="border:none !important;margin:0px !important" src="http://www.assoc-amazon.com/e/ir?t=marcosbayview-20&amp;l=ur2&amp;o=1" border="0" alt="" width="1" height="1" />!</p>
<p>Have you been using the Amazon unbox service before, in the incarnation of a video download service?</p>
]]></content:encoded>
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		<item>
		<title>TV: Dr. Horrible&#8217;s Sing-Along Blog on Hulu.com or iTunes</title>
		<link>http://marcosblog.com/2008/08/11/tv-dr-horrible-sing-along-blog/</link>
		<comments>http://marcosblog.com/2008/08/11/tv-dr-horrible-sing-along-blog/#comments</comments>
		<pubDate>Mon, 11 Aug 2008 21:05:22 +0000</pubDate>
		<dc:creator>marco</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[iTV]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[comedy]]></category>
		<category><![CDATA[Dr Horrible]]></category>
		<category><![CDATA[hulu.com]]></category>
		<category><![CDATA[iTunes]]></category>
		<category><![CDATA[TV]]></category>

		<guid isPermaLink="false">http://marcosblog.com/?p=160</guid>
		<description><![CDATA[I have been missing out on this completely, so for everyone who is in the same boat, check out  http://drhorrible.com:

Aspiring super-villain Dr. Horrible (Neil Patrick Harris) wants to join the Evil League of Evil and win the girl of his dreams, but his nemesis, Captain Hammer (Nathan Fillion), stops him at every turn in [...]]]></description>
			<content:encoded><![CDATA[<p>I have been missing out on this completely, so for everyone who is in the same boat, check out <span class="entry-content"> <a rel="nofollow" href="http://drhorrible.com/" target="_blank">http://drhorrible.com</a></span>:</p>
<blockquote>
<p style="padding-left: 30px"><em>Aspiring super-villain Dr. Horrible (Neil Patrick Harris) wants to join the Evil League of Evil and win the girl of his dreams, but his nemesis, Captain Hammer (Nathan Fillion), stops him at every turn in this three-part musical.</em></p>
</blockquote>
<p>I have also embedded the full episode below (it might be geo-restricted, and for US IPs only):<code><br />

<object	type="application/x-shockwave-flash"
			data="http://www.hulu.com/embed/Z4kt7M5Uta51JuIDJV6HeQ"
			width="520"
			height="300">
	<param name="movie" value="http://www.hulu.com/embed/Z4kt7M5Uta51JuIDJV6HeQ" />
	<param name=wmode" value="transparent" />
</object><br />
I had some problems embedding the episode using the Hulu embed code. Hope you are able to see it here on my blog. If not, head over to <a title="Hulu" href="http://hulu.com" target="_blank">Hulu</a> or</code> get the episodes via iTunes. Check &#8216;em out and enjoy!</p>
]]></content:encoded>
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		<item>
		<title>Video blogging: Kyte vs Qik vs Flixwagon and Viif</title>
		<link>http://marcosblog.com/2008/06/29/video-blogging-kyte-vs-qik-vs-flixwagon-and-viif/</link>
		<comments>http://marcosblog.com/2008/06/29/video-blogging-kyte-vs-qik-vs-flixwagon-and-viif/#comments</comments>
		<pubDate>Mon, 30 Jun 2008 01:57:16 +0000</pubDate>
		<dc:creator>marco</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Web Tools]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[europe]]></category>
		<category><![CDATA[flixwagon]]></category>
		<category><![CDATA[Germany]]></category>
		<category><![CDATA[kyte.tv]]></category>
		<category><![CDATA[qik]]></category>
		<category><![CDATA[video blogging]]></category>
		<category><![CDATA[viif]]></category>
		<category><![CDATA[vlogging]]></category>

		<guid isPermaLink="false">http://marcosblog.com/2008/06/29/video-blogging-kyte-vs-qik-vs-flixwagon-and-viif/</guid>
		<description><![CDATA[There are many posts out the in the blogosphere talking about the superior service/application from kyte.tv, comparing them to Qik.com or Flixwagon.com. See the Techcrunch post from Robert Scoble: why-kytetv-will-kill-qik-and-flixwagon-in-cell-phone-video-space
That led me to this post. Here’s why I think Kyte will dominate over Qik and Flixwagon:

The distribution system that Kyte has built is much better [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://marcosblog.com/2008/06/29/video-blogging-kyte-vs-qik-vs-flixwagon-and-viif/kyte-screenshot/" rel="attachment wp-att-87" title="Kyte screenshot"><img src="http://marcosblog.com/files/2008/06/kyte.thumbnail.png" alt="Kyte screenshot" align="left" hspace="5" vspace="3" /></a>There are many posts out the in the blogosphere talking about the superior service/application from kyte.tv, comparing them to Qik.com or Flixwagon.com. See the Techcrunch post from Robert Scoble: <a href="http://www.techcrunch.com/2008/06/14/why-kytetv-will-kill-qik-and-flixwagon-in-cell-phone-video-space/" title="why-kytetv-will-kill-qik-and-flixwagon-in-cell-phone-video-space">why-kytetv-will-kill-qik-and-flixwagon-in-cell-phone-video-space</a></p>
<blockquote><p><em>That led me to this post. Here’s why I think Kyte will dominate over Qik and Flixwagon:</em></p>
<ol>
<li><em>The distribution system that Kyte has built is much better than either Qik or Flixwagon. Translation: the embeddable player that Kyte.tv has is much better than Qik or Flixwagon, more on that in a second.</em></li>
<li><em>The chat room that Kyte has built is much better than Qik or Flixwagon and can be participated in from other cell phones, something that Qik and Flixwagon can’t do.</em></li>
<li><em>The ability to mix videos from your webcam, live videos streaming from your web cam, recorded videos from camcorders, or from places like YouTube, along with both recorded and streamed videos from your cell phone goes way beyond what Qik and Flixwagon have done today.</em></li>
<li><em>Kyte.tv can play videos on an iPhone today. Neither Qik or Flixwagon can do that.</em></li>
<li><em> Kyte.tv can play videos on a Nokia today. Both from your recordings and other people’s. Neither Qik or Flixwagon can do that.</em></li>
<li><em> Kyte.tv is partially funded and supported by Nokia. That might not sound like a big deal, but it is. Nokia is using Kyte’s service internally too, and I’m sure Nokia is giving Kyte better engineering support than it’s giving Qik or Flixwagon.</em></li>
<li><em>Kyte.tv is way ahead of Qik and Kyte in getting real mainstream celebrities like 50 cent on its service, which means its <a href="http://www.kyte.tv/ch/18531-thisis50com">growth is way stronger<img src="http://i.ixnp.com/images/v3.36/t.gif" /></a>.</em></li>
</ol>
</blockquote>
<p>and Oliver <a href="http://blog.thylmann.net/2008/06/15/kytetv-will-rule-them-all/" title="kytetv-will-rule-them-all">wrote</a> about them, too:</p>
<blockquote><p><em>The only thing we need are mobile phone internet flatrates and I hope that the carriers are seeing in the iPhone that a flatrate helps. I don’t believe the increased usage comes form the iPhone only, but for a large part from not having to think about being online or not. When you have to think in terms of MB used or something, you do start to think and you use stuff less.</em></p></blockquote>
<p>All services have in common that you have to download an application to your phone to use either service. This is a big advantage in terms of control and usability of the app. But still you need to download an application in the first place. The iPhone might leed the way as people are used to buy (select) e.g. mp3&#8217;s from iTunes and have them transfered (downloaded) onto their device. We will see if Apple is leading the way, once more.</p>
<p>Wanted to add my 2 cents to this discussion and throw in an approach which is a little different than the one taken by the previously mentioned companies:</p>
<p align="left"><a href="http://marcosblog.com/2008/06/29/video-blogging-kyte-vs-qik-vs-flixwagon-and-viif/viif-phone/" rel="attachment wp-att-86" title="Viif phone"><img src="http://marcosblog.com/files/2008/06/viif_phone.thumbnail.png" alt="Viif phone" align="left" hspace="5" vspace="3" /></a>What do you think about the German start-up in Berlin called <a href="http://www.viif.de/pages/69-about-viif" title="Viif">Viif</a> (site mostly available in German only, sorry)? Their application enables every 3G cell phone (with video call capability) to record live video, which gets recorded from the Viif video server and than publish to your blog. The service is not allowing love video blogging for now but they could very easily make this into one without the need to download an application!<br />
I don&#8217;t want to keep quiet about the little disadvantage you have: No 3G signal = no video call. A local application might be able to record on the internal memory of your phone and upload the content after your signal gets better (is back at full 3G).</p>
<p align="left">Leave a comment if you know of other mobile video applications out there or want to chip in with your commentary! Thanks!</p>
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		<title>Media Planning in a Web2.0 World</title>
		<link>http://marcosblog.com/2008/05/18/media-planning-in-a-web20-world/</link>
		<comments>http://marcosblog.com/2008/05/18/media-planning-in-a-web20-world/#comments</comments>
		<pubDate>Mon, 19 May 2008 02:09:28 +0000</pubDate>
		<dc:creator>marco</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[AdAge]]></category>
		<category><![CDATA[media buying]]></category>
		<category><![CDATA[media planning]]></category>
		<category><![CDATA[non-linear]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://marcosblog.com/2008/05/18/media-planning-in-a-web20-world/</guid>
		<description><![CDATA[A very interesting post from Darren Herman (his blog: DarrenHerman.com) over at AdAge.com: How to Plan Media in a Non-Linear World :
We live in a non-linear world but are taught linear business processes. Yikes. We&#8217;re doomed. Grab the Starburst and let&#8217;s head down to the cellar to hide.
It&#8217;s 2008. Wake up. Drink some Patron and [...]]]></description>
			<content:encoded><![CDATA[<p>A very interesting post from Darren Herman (his blog: <a title="DarrenHerman.com" href="http://DarrenHerman.com">DarrenHerman.com</a>) over at AdAge.com: <a title="How to Plan Media in a Non-Linear World" href="http://adage.com/digitalnext/post.php?article_id=127130">How to Plan Media in a Non-Linear World</a> :</p>
<blockquote><p><em>We live in a non-linear world but are taught linear business processes. Yikes. We&#8217;re doomed. Grab the Starburst and let&#8217;s head down to the cellar to hide.</em></p>
<p><em>It&#8217;s 2008. Wake up. Drink some Patron and lets start thinking rational: How do we harness our non-linear world?</em></p>
<p><em>New digital brief given to [insert agency name] by a client.<br />
&#8220;Can someone put together a ComScore run?&#8221;<br />
RFP the top 25 on the list<br />
Media planning time &#8230;<br />
</em> [...]<br />
<em>Linear thinking would lead us to pick the same process over time and usually select the top sites on the list and work with them. Non-linear forces us to work harder and sometimes, chaotic, but allows us to participate in a non-linear world much better. With this said, we need to start developing the tools, processes and technologies to harness our knowledge in a non-linear world. I haven&#8217;t seen many tools that do this, but I&#8217;m certainly willing to listen. </em></p></blockquote>
<p>Darren is asking for input on new ways and tools/technologies to support and tap into the new possibilities which arise in this very fragmented Online world.I think the &#8220;chaotic element&#8221; is what makes this question really challenging. How do you account = plan for this?</p>
<p>Are you gunning for the big properties or what is your process to target your audience?</p>
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		<title>More Ads to appear in Online Comcercial Breaks at abc.com</title>
		<link>http://marcosblog.com/2008/05/09/more-ads-to-appear-in-online-comcercial-breaks-at-abccom/</link>
		<comments>http://marcosblog.com/2008/05/09/more-ads-to-appear-in-online-comcercial-breaks-at-abccom/#comments</comments>
		<pubDate>Fri, 09 May 2008 18:38:26 +0000</pubDate>
		<dc:creator>marco</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[iTV]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://marcosblog.com/2008/05/09/more-ads-to-appear-in-online-comcercial-breaks-at-abccom/</guid>
		<description><![CDATA[Looks like we might need to watch through more ads Online, too. Online viewing moving close to the &#8220;TV model&#8221;?
MarketingVOX: ABC to Pump More Ads into Online Commercial Breaks
Starting this week, ABC will insert multiple commercials into ad breaks within shows streamed online. Each break typically serves one :15 or :30 commercial.
Because the medium is [...]]]></description>
			<content:encoded><![CDATA[<p>Looks like we might need to watch through more ads Online, too. Online viewing moving close to the &#8220;TV model&#8221;?</p>
<p>MarketingVOX: <a href="http://www.marketingvox.com/abc-considers-adding-more-ads-to-breaks-between-online-shows-038393" title="ABC to Pump More Ads into Online Commercial Breaks">ABC to Pump More Ads into Online Commercial Breaks</a></p>
<blockquote><p>Starting this week, ABC will insert multiple commercials into ad breaks within shows streamed online. Each break typically serves one :15 or :30 commercial.</p>
<p>Because the medium is new, the standard for streaming TV shows is one spot per break. Some sites, like Hulu, give users the option of watching a single two-minute trailer at the beginning of a show, in exchange for an otherwise uninterrupted experience.</p></blockquote>
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		<title>AdAge: Adults Spend 1/2 Their Media Hours With TV &amp; Advertisers Loosing Confidence in TV</title>
		<link>http://marcosblog.com/2008/05/08/adage-adults-spend-12-their-media-hours-with-tv-advertisers-loosing-confidence-in-tv/</link>
		<comments>http://marcosblog.com/2008/05/08/adage-adults-spend-12-their-media-hours-with-tv-advertisers-loosing-confidence-in-tv/#comments</comments>
		<pubDate>Fri, 09 May 2008 03:24:09 +0000</pubDate>
		<dc:creator>marco</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[iTV]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://marcosblog.com/2008/05/08/adage-adults-spend-12-their-media-hours-with-tv-advertisers-loosing-confidence-in-tv/</guid>
		<description><![CDATA[Is this a loosing battle for the TV industry in its &#8220;traditional definition&#8221;? Time to move your media to the Internet and build a new business model? Or not yet?
From AdAge.com: Adults Spend 1/2 Their Media Hours With TV
NEW YORK (AdAge.com) &#8212; It seems marketers and TV executives are having a half-full, half-empty kind of [...]]]></description>
			<content:encoded><![CDATA[<p>Is this a loosing battle for the TV industry in its &#8220;traditional definition&#8221;? Time to move your media to the Internet and build a new business model? Or not yet?</p>
<p>From AdAge.com: <a href="http://adage.com/mediaworks/article?article_id=126915" title="Adults Spend Slightly More Than Half Their Media Hours With TV">Adults Spend 1/2 Their Media Hours With TV</a></p>
<blockquote><p><em>NEW YORK (AdAge.com) &#8212; It seems marketers and TV executives are having a half-full, half-empty kind of argument over TV&#8217;s prowess. The results of a survey on consumer media habits commissioned by the Television Bureau of Advertising show that adult consumers spend a little over half of their media hours with TV. Meanwhile, a recent survey of marketers and advertisers by the Association of National Advertisers found many were losing confidence in TV as a medium. </em></p></blockquote>
<p>From AdAge.com: <a href="http://adage.com/mediaworks/article?article_id=125233" title="Marketers Losing Confidence in TV">Marketers Losing Confidence in TV</a></p>
<blockquote><p><em>NEW YORK (AdAge.com) &#8212; Whether traditional TV advertising has truly lost its power, marketers and advertisers are already eager to find alternatives. The Association of National Advertisers and Forrester Research&#8217;s fourth biennial TV and Technology survey shows a dramatic loss of confidence in the medium as the industry gears up to explore new ad formats and forms of video commercials.</em></p>
<p><em>Indeed, two thirds of the C-level-executive respondents said they are watching the medium closely, up from just half two years ago, and 87% of respondents said they were going to be spending more on web ads in the coming year. The study was conducted in January and is based on a survey of 78 leading advertisers across all major industries and categories.  </em></p></blockquote>
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		<title>Drop.io &#8211; Online File Exchange Revisited</title>
		<link>http://marcosblog.com/2008/05/04/dropio-online-file-exchange-revisited/</link>
		<comments>http://marcosblog.com/2008/05/04/dropio-online-file-exchange-revisited/#comments</comments>
		<pubDate>Mon, 05 May 2008 04:07:06 +0000</pubDate>
		<dc:creator>marco</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[Web Tools]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://marcosblog.com/2008/05/04/dropio-online-file-exchange-revisited/</guid>
		<description><![CDATA[Came across a new service called Drop.io which was mentioned on ZDNet: Weekend Gadget Guidance: Send a fax for free — digitally.
Well, no more, folks: Drop.io, a fairly innovative file-sharing service, sends and receives faxes for free.
It works like this: to send a fax, upload a document to Drop.io. Enter the fax number and click [...]]]></description>
			<content:encoded><![CDATA[<p>Came across a new service called <a href="http://drop.io" title="Drop.io">Drop.io</a> which was mentioned on ZDNet: <a href="http://blogs.zdnet.com/gadgetreviews/?p=198" title="Send a fax for free — digitally">Weekend Gadget Guidance: Send a fax for free — digitally</a>.</p>
<blockquote><p><em>Well, no more, folks: <strong>Drop.io</strong>, a fairly innovative file-sharing service, <a href="http://drop.io/fax" title="Drop.io Fax">sends and receives faxes for free</a>.</em></p>
<p><em>It works like this: to send a fax, upload a document to Drop.io. Enter the fax number and click “Fax.” Boom — no beeps to haunt you in your sleep.<br />
On the receiving end, Drop.io will generate a cover sheet you then e-mail to the sender. As long as they use your cover page on the fax, it will end up in your Drop.io account as a PDF.</em></p></blockquote>
<p>It is true that a free fax service is always good to have <img src='http://marcosblog.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  But on the receiving side for this fax solution to work you need to provide a special cover sheet to receive it in your &#8220;drop&#8221; and becomes available to download. This makes it not a solution for sensitive data which you don&#8217;t intend to share freely (even if you make your drop private&#8230;. ).</p>
<p>This is how the site describes its service:</p>
<blockquote><p><em>Drop.io enables you to create simple private exchange points called &#8220;drops.&#8221;</em></p>
<p><em>The service has no email signup and no &#8220;accounts.&#8221; Each drop is private, and only as accessible as you choose to deliberately make it. Create multiple drops, add any type of media, and share or subscribe as you want. </em></p></blockquote>
<p>And it gets even better: Drop.io supports different media types, like photos, videos and (text) posts! You also have the option to embed a widget in your blog or social network of choice. This enables visitors to upload and download files to/from your drop. You get 100MB per drop for free and you can add more storage for $10/GB. Embed the files located in your drop in another (e.g. blog) page and add comment to the files. This makes it a truly social app which should attract further users/traffic.</p>
<p>Please leave a comment and provide your feedback if you work with the service or want to test it out @ <a href="http://drop.io" title="Drop.io">Drop.io</a>!</p>
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		<title>Integrated Marketing: Immersive Games &#8211; Wired Magazine</title>
		<link>http://marcosblog.com/2008/01/03/integrated-marketing-immersive-games-wired-magazine/</link>
		<comments>http://marcosblog.com/2008/01/03/integrated-marketing-immersive-games-wired-magazine/#comments</comments>
		<pubDate>Thu, 03 Jan 2008 17:14:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Reading]]></category>
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		<category><![CDATA[coded messages]]></category>
		<category><![CDATA[immersive games]]></category>
		<category><![CDATA[wired]]></category>

		<guid isPermaLink="false">http://marcosblog.com/?p=120</guid>
		<description><![CDATA[WIRED MAGAZINE has a very interesting and in depth article in ISSUE 16.01, called Secret Websites, Coded Messages: The New World of Immersive Games. Below you will find a short excerpt:


On February 10, 2007, the first night of Nine Inch Nails&#8217; European tour,  T-shirts went on sale at a 19th-century Lisbon concert hall with [...]]]></description>
			<content:encoded><![CDATA[<p>WIRED MAGAZINE has a very interesting and in depth article in ISSUE 16.01, called <a title="Immersive Games" href="http://www.wired.com/entertainment/music/magazine/16-01/ff_args#" target="_blank">Secret Websites, Coded Messages: The New World of Immersive Games.</a> Below you will find a short excerpt:<a title="Immersive Games" href="http://www.wired.com/entertainment/music/magazine/16-01/ff_args#" target="_blank"><br />
</a></p>
<blockquote>
<p style="padding-left: 30px"><em>On February 10, 2007, the first night of Nine Inch Nails&#8217; European tour,  <a href="http://www.wired.com/entertainment/music/magazine/16-01/ff_args#">T-shirts</a> went on sale at a 19th-century Lisbon concert hall with what looked to be a printing error: <span style="color: #fe7b02">R</span>andom letters in the tour schedule on the back s<span style="color: #fe7b02">e</span>emed slightly boldfaced. Then a 27-year-old Lisbon photographer named <a href="http://www.nunoforos.com/">Nuno Foros</a> reali<span style="color: #fe7b02">z</span>ed that, strung together, the boldface letters spelled &#8220;i am tryi<span style="color: #fe7b02">n</span>g to believe.&#8221; Foros posted a photo <span style="color: #fe7b02">o</span>f his T-shirt on the Spiral, the Nine Inch Nails fan fo<span style="color: #fe7b02">r</span>um. People started typing &#8220;<a href="http://www.iamtryingtobelieve.com/">iamtryingtobelieve.com</a>&#8221; into t<span style="color: #fe7b02">h</span>eir Web browsers. That led them to a site denouncing something c<span style="color: #fe7b02">a</span>lled <a href="http://www.wired.com/entertainment/music/magazine/16-01/ff_args#">Parepin</a>, a drug apparently intro<span style="color: #fe7b02">d</span>uced into the US water supply. Ostensibly, Parepin was an antidote to bioterror agent<span style="color: #fe7b02">s</span>, but in reality, the page declared, it was par<span style="color: #fe7b02">t</span> of a government plot to confuse and sedat<span style="color: #fe7b02">e</span> citizens. Email sent to the site&#8217;s contact link generated a cry<span style="color: #fe7b02">p</span>tic auto-res<span style="color: #fe7b02">p</span>onse: &#8220;I&#8217;m drinking the water. So should you.&#8221; Onlin<span style="color: #fe7b02">e</span>, fans worldwide debate<span style="color: #fe7b02">d</span> what this had to do with Nine Inch Nails. A setup for the next album? Some kind of interactive game? Or what?</em></p>
</blockquote>
<p>A very interesting read and it shows the new ways used by marketeers to deeply involve the target group in the marketing campaign, make them part &#8220;of the story&#8221;. The TV show LOST is another example of this, combining many different &#8220;media channels&#8221;, but all using the Internet to integrate all of them.</p>
<p>Do you have other examples? Leave a comment!</p>
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