By marco on September 1, 2008
There are a lot IM networks/services out there and almost every country has a favorite one (almost like social networks/community) which has the highest penetration.
The folks at EQO used their IM network to investigate on the use of IM services by country, check out Global Instant Messaging Market Share – Open Data:
It seems almost unfathomable [...]
Posted in Marketing, Networking, statistics, Web | Tagged AIM, global, GTalk, ICQ, IM, instant messaging, market share, MSN, Y!IM
By marco on July 21, 2008
Sweeeeeeet!
Here is a picture of the MotionPlus, and what Nintendo says about it:
Nintendo’s upcoming Wii MotionPlus accessory for the revolutionary Wii Remote controller again redefines game control, by more quickly and accurately reflecting motions in a 3-D [...]
Posted in Marketing, News, Wii | Tagged controler, games, gaming, remote, Wii
By marco on July 17, 2008
Are you a startup in the Online advertising business? The econnomy is in a very shaky state and many companies think about their future.
This is what the Google Trends graph looks like for the search term “recession”:
Google Trends: term “recession” in searches and news.
I found a great article on “Futuristic Play by Andrew Chen” called [...]
Posted in Marketing, Web | Tagged advertising, google trends, recession
By marco on July 16, 2008
Jusr saw this over on GigaOM and I have to say I really love this great post titled: Real World of Warcraft: Is Offline Part of the Plan?
A real-world MMO has one more advantage: Revenues. The opportunities for sponsorship, or for driving players to real-world locations to make real-world purchases, make Blizzard’s current revenues look [...]
Posted in Marketing, Reading, Web | Tagged Blizzard, gaming, Offline events, World of Warcraft, WoW
By marco on May 18, 2008
A very interesting post from Darren Herman (his blog: DarrenHerman.com) over at AdAge.com: How to Plan Media in a Non-Linear World :
We live in a non-linear world but are taught linear business processes. Yikes. We’re doomed. Grab the Starburst and let’s head down to the cellar to hide.
It’s 2008. Wake up. Drink some Patron and [...]
Posted in Marketing, Media, Web | Tagged AdAge, media buying, media planning, non-linear, web 2.0
By marco on May 17, 2008
The blogosphere in the USs is growing into “big biz” says eMarketer in its recent article called: Who doesn’t read a blog now and then?
So, we would have 16% of the internet users in the US “producing” content! A really significant number which needs to be reflected even more in marketing campaigns in 2012 than [...]
Posted in Blogging, Marketing, News, Web | Tagged 2012, ad spending, big business, blog readers, bloggers, blogosphere, blogs, US
By marco on May 9, 2008
Looks like we might need to watch through more ads Online, too. Online viewing moving close to the “TV model”?
MarketingVOX: ABC to Pump More Ads into Online Commercial Breaks
Starting this week, ABC will insert multiple commercials into ad breaks within shows streamed online. Each break typically serves one :15 or :30 commercial.
Because the medium is [...]
Posted in iTV, Marketing, Media, News, video, Web
By marco on May 8, 2008
Is this a loosing battle for the TV industry in its “traditional definition”? Time to move your media to the Internet and build a new business model? Or not yet?
From AdAge.com: Adults Spend 1/2 Their Media Hours With TV
NEW YORK (AdAge.com) — It seems marketers and TV executives are having a half-full, half-empty kind of [...]
Posted in iTV, Marketing, Media, News, video, Web
By marco on May 4, 2008
Came across a new service called Drop.io which was mentioned on ZDNet: Weekend Gadget Guidance: Send a fax for free — digitally.
Well, no more, folks: Drop.io, a fairly innovative file-sharing service, sends and receives faxes for free.
It works like this: to send a fax, upload a document to Drop.io. Enter the fax number and click [...]
Posted in Marketing, Media, video, Web, Web Tools
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