May 8th, 2008

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AdAge: Adults Spend 1/2 Their Media Hours With TV & Advertisers Loosing Confidence in TV

By marco on May 8, 2008

Is this a loosing battle for the TV industry in its “traditional definition”? Time to move your media to the Internet and build a new business model? Or not yet?
From AdAge.com: Adults Spend 1/2 Their Media Hours With TV
NEW YORK (AdAge.com) — It seems marketers and TV executives are having a half-full, half-empty kind of [...]

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