By marco on May 18, 2008
A very interesting post from Darren Herman (his blog: DarrenHerman.com) over at AdAge.com: How to Plan Media in a Non-Linear World :
We live in a non-linear world but are taught linear business processes. Yikes. We’re doomed. Grab the Starburst and let’s head down to the cellar to hide.
It’s 2008. Wake up. Drink some Patron and [...]
Posted in Marketing, Media, Web | Tagged AdAge, media buying, media planning, non-linear, web 2.0
By marco on May 17, 2008
The blogosphere in the USs is growing into “big biz” says eMarketer in its recent article called: Who doesn’t read a blog now and then?
So, we would have 16% of the internet users in the US “producing” content! A really significant number which needs to be reflected even more in marketing campaigns in 2012 than [...]
Posted in Blogging, Marketing, News, Web | Tagged 2012, ad spending, big business, blog readers, bloggers, blogosphere, blogs, US
By marco on May 12, 2008
UH!
Techcrunch says:
Friend Connect is a new data portability initiative for spreading social connections around the web. It’s the third of such announcements to be made in less than a week; MySpace Data Availability and Facebook Connect are the other two.
To find out more check out the live coverage over at techcrunch. You’ll find a live [...]
Posted in Networking, News, Web, Web Tools
By marco on May 9, 2008
Looks like we might need to watch through more ads Online, too. Online viewing moving close to the “TV model”?
MarketingVOX: ABC to Pump More Ads into Online Commercial Breaks
Starting this week, ABC will insert multiple commercials into ad breaks within shows streamed online. Each break typically serves one :15 or :30 commercial.
Because the medium is [...]
Posted in iTV, Marketing, Media, News, video, Web
By marco on May 8, 2008
Is this a loosing battle for the TV industry in its “traditional definition”? Time to move your media to the Internet and build a new business model? Or not yet?
From AdAge.com: Adults Spend 1/2 Their Media Hours With TV
NEW YORK (AdAge.com) — It seems marketers and TV executives are having a half-full, half-empty kind of [...]
Posted in iTV, Marketing, Media, News, video, Web
By marco on May 4, 2008
Came across a new service called Drop.io which was mentioned on ZDNet: Weekend Gadget Guidance: Send a fax for free — digitally.
Well, no more, folks: Drop.io, a fairly innovative file-sharing service, sends and receives faxes for free.
It works like this: to send a fax, upload a document to Drop.io. Enter the fax number and click [...]
Posted in Marketing, Media, video, Web, Web Tools
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