Does the music industrie need to do more community work ?

JupiterResearch Finds That MySpace Music Community Activity Far Outpaces Online Music Sites:

Jupiter says that Communities influence music choice and discovery far more than Online stores or e.g. MTV.com. Take MySpace: it seems more “real” to people searching and discovering music. You also find MySpace band pages through you friends what implies a higher trust.

Have you already used this way to find new “stuff”?