May 4th, 2006

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Jupiter: DVR Ad Skipping Threatens $8B in Advertising

By marco on May 4, 2006

A recent article on MarketingVOX shows that traditional TV really has to think about marketing revenues. DVR are used to skip the commercials. Find the full article here.
We will see if the Ad-Supported Internet-Channels of CBS (launched today) and Upfront will help to boost revenues again…
Find more in the Article on Broadcasting & Cable.
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